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Senior Manager, Email Marketing
Company: Sesame Workshop
Location: New York, NY
Employment Type: Full Time
Date Posted: 07/07/2020
Expire Date: 09/07/2020
Job Categories: Administrative and Support Services
Job Description
Senior Manager, Email Marketing
Sesame Workshop is looking for a smart and self-motivated Senior Manager, Email Marketing to strategize and develop email campaigns designed to drive audience growth, donor growth, and engagement. This individual will help shape our email marketing program through testing, application of channel best practices, and creative innovation.

The ideal candidate will have proven experience growing email newsletter and messaging programs as measured by an increase in subscribers, email engagement, and donations, and other revenue tied to a newsletter. This role will report directly to the Vice President of Audience Development.


Work with stakeholders to achieve editorial excellence across our newsletter products with a focus on developing compelling content that drives conversion
Own the campaign development process from creation through deployment (e.g. content development, build, QA, deployment, and analysis).
Ideate, lead and implement a/b tests to grow audience, donors, and engagement, fostering a test & learn culture
Own post-campaign analysis by measuring and establishing KPIs, describe trends through weekly/monthly/ad-hoc reporting of results, sharing key insights to stakeholders
Work with internal and external resources to come up with impactful, engaging copy and visuals
Identify effective ways to better target subscribers via segmentation & personalization tactics, working closely with Salesforce administrator
Lead ESP administrator and database manager, maintain list hygiene, work closely with Salesforce administrator. Provide training and create process docs with stakeholders as needed.
Manage and maintain subscription pages
Experience with web form creation and events list management

Equal Opportunity Employer/Veterans/Disabled
Qualifications & Requirements

5+ years of marketing experience
Prefer 3+ years of email marketing
Experience in non-profit fundraising required
Expert knowledge in email best practices (creative, templates, content calendar, segmentation, dynamic content, testing methodologies, etc), serving as the channel ambassador for the company
Understanding of deliverability, CAN-SPAM, GDPR compliant practices
Strong knowledge of HTML, CSS coding
Data-oriented, able to interpret metrics and large data-sets and make decisions based on analysis
Extremely detail-oriented, strong organizational skills, self-directed work style
Ability to make sound recommendations and clearly and persuasively represent a point of view to lay audiences with various levels of email marketing knowledge
Experience with ESPs like Pardot and/or similar software that allows marketing automation
Knowledge of Salesforce or similar CRM
Experience in non-profit fundraising required
Experience working with stakeholders and designers to create or iterate email templates based on brand guidelines and email best practices
Excellent communication skills


3+ years of acquisition experience
Understanding of web analytics, google analytics
Entrepreneurship, desire to innovate and create
Photoshop or other design software
Contact Information
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